We select our services based on the target audience and communication objectives. In doing so, we create individual communication roadmaps using a variety of different modules.

Our services are tailored to your communications objectives and key channels – press, web, social media, events and networking. In doing so, we remain flexible and can add or remove components as needed.

For each module, we will create a timeline and map out the pre-defined main channels that are relevant to you. We link all of the channels together and populate them with a consistent content strategy. Each measure is also linked to specific goals. We use a variety of tools to measure pre-defined KPIs. We evaluate the success of the measures in well-structured reports and provide recommendations for further action. Learn more about the .FACTUM way of communicating.

These are our services:

CONSULTING AND STRATEGY

 

Nowadays, simple tasks in classical and digital communication can be handled by AI tools. However, AI cannot help you ask the right questions to pursue the right strategy. Our consultants have a deep understanding and knowledge of the various communication channels, which they strategically integrate.

PRESS RELATIONS

 

Ideally, press relations should be part of a cross-channel communication strategy. We identify the appropriate media channels and package your content so that it becomes interesting and relevant topics for journalists. We rely on high-quality distribution lists and a robust network of personal contacts.

NETWORK

 

We work together to identify which institutions, groups, or individuals are most suited to share your topics. We research relevant partners, associations, authorities, or other groups that we specifically target to draw attention to your company. We then encourage them to share your content.

ONLINE MARKETING

 

Depending on your objectives, we will develop the right online marketing strategy for you. We consider Search Engine Optimisation (SEO), Search Engine Advertising (SEA), Social Media Marketing (SMM), Content Seeding or Newsletter Marketing, and effectively link the various channels together.

SOCIAL MEDIA

 

A strong social media strategy requires good storytelling, sensible content planning and in-depth knowledge of each channel and community. We work with you to select the right channels, help you understand the algorithms and help you reach your target audience.

INFLUENCER MARKETING

 

The online community trusts influencers and follows their recommendations. Influencer marketing is therefore an excellent way to expand your brand or community, provided your own social media channels are already optimized and professional enough to retain the new contacts.

EVENT PLANNING

 

We assist you in the planning, organization, and execution of your event. We integrate events into the comprehensive communication strategy, combining analog and digital elements. Additionally, we use all your and your partners’ channels to achieve the desired reach.

​EDITORIAL & TEXT

 

The basis for successful communication is always a good story. That’s why we write texts on your topics that contain your core messages and appeal to your target groups. We live storytelling!